Foodservice Equipment Repair and Maintenance Service Company of the Year - 2024

The food and beverage (F&B) marketing industry is undergoing a significant transformation, driven by consumer demands for innovation, sustainability and authenticity. Brands are redefining their marketing strategies, integrating advanced technologies with deep consumer insights to meet expectations for personalized and immersive experiences.

The global F&B market, valued at approximately $6.58 trillion in 2023, is projected to reach $7 trillion in 2024, growing at a CAGR of 6.4 percent. Brands are leveraging artificial intelligence (AI) and machine learning to drive precision marketing, analyze consumer behavior and craft highly targeted campaigns that resonate with individual preferences.

The metaverse and immersive experiences are also reshaping F&B marketing. Brands are exploring virtual environments to create interactive, branded experiences, allowing consumers to explore product origins, engage in virtual spaces, or participate in exclusive events. Augmented reality and digital platforms are enhancing engagement, seamlessly bridging the physical and digital worlds.

Sustainability has become a core element in F&B marketing, as eco-conscious consumers increasingly favor brands with transparent, ethical practices. Companies are championing sustainable sourcing, green packaging, and carbon footprint labeling, enabling consumers to make informed, eco-friendly choices. For instance, the reusable tumblers market is experiencing robust growth, fueled by eco-friendly trends in the beverage industry.

This edition of Food Business Review delves into the latest industry developments and provides insights for marketers to navigate these transformative trends. It features thought leadership articles from experts like Mike Levinson, director of sales-foodservice at Palermo’s Pizza, who emphasizes the competitive nature of the foodservice industry and the growing demand for local and healthy products. Mariline Mailhot, director of marketing, innovation and product development at Agropur, outlines a strategic approach to innovation that integrates corporate objectives with consumer needs and market dynamics.

We hope this edition, featuring the Top Food and Beverages Marketing Companies of 2024, helps your organization build the partnerships needed to sharpen its competitive edge in the F&B industry.